Manufacturer vs jeweller: where your ₹1–2 lakh actually goes

Almost every bridal set sold in a showroom was made in a workshop like ours. The showroom does not employ the karigar who set your polki — it buys the finished piece, or commissions it, and then prices it for the shop floor.

That shop floor price carries rent on a high-street address, staff and security, inventory financing on crores of unsold stock, insurance, marketing, and brand margin. Together it is commonly 22–30% over the workshop price.

On a ₹7,00,000 bridal set that is ₹1.5–2 lakh. The gold is the same gold, the polki is the same polki, and often the bench is the same bench.

What you give up by coming direct is the showroom experience — and that is a fair trade only if the workshop replaces it with something better: written weight breakups, hallmarking, lab certification, progress photos, and a person who answers on WhatsApp.

Ask any supplier three questions before you pay: What is the net weight versus gross weight? What is the making charge as a percentage? Who certifies the stones? A workshop will answer all three in one message.